In the world we love, our first and main thought goes to the land; to its wonders, and generosity in allowing us to harvest it; to its ability to constantly provide us with new fruits. Our second thought goes to those who benefit from the land through hard work and who care every day of the year for their livestock and fields. Our third thought goes to our ancient and recent history, without which we would not be what we are, nor would we have an identity to pass on to our children. Our fourth thought puts us in the right frame of mind to face every challenge, thanks to the trust we place in our environment and to our effort to slowly, constantly improve, day after day. And then there is our work. Effective, down-to-earth, serious, strong-willed, hard work that makes sure that our aims are turned into concrete actions and tangible facts.