Why Choose a Packed Lunch?
Why not simply go to a restaurant, buy something ready-made at the supermarket, order a delivery, or skip lunch altogether to save time?
Because preparing a home-made meal, even for when you’re out, is first and foremost an act of self-love—respecting your own pace, your dietary needs, and, of course, your own taste. It’s a way to take care of your body without compromise, even if it means getting up a little earlier in the morning or being more organised the evening before.
Some do it for health reasons, to avoid skipping a meal or having to rely on pre-packaged, less nutritious foods.
Some do it to save money, avoiding restaurants or takeaways every day.
Some do it for pleasure, to express creativity in the kitchen, or are lucky enough to have someone who prepares it for them with affection.
The packed lunch has become a true Italian institution, so much so that even on the school benches, children who have just entered the classroom ask each other: “What have you got for your break?”
A question that, later in life, transforms in the office into: “What did you bring for lunch today?”
And we think that’s beautiful.