Home < Grana Padano naturally lactose-free 2017-2018 Campaign “Made in Italy”, Grana Padano naturally lactose-free,...
Home < “Starting over together is possible” The Consortium presented the supportive communication “Starting over together is possible” following the 2012 earthquake in Emilia Romagna, to promote the collection of funds for...
Home < A taste of Italian history – 2019 A Grana Padano wheel of cheese speaks for itself. It tells us to enjoy life, to embrace a delicate and delicious flavour and to celebrate age-old Italian traditions. Intrinsically linked to the climate,...
Home < A taste of Italian history – 2019 A Grana Padano wheel of cheese speaks for itself. It tells us to enjoy life, to embrace a delicate and delicious flavour and to celebrate age-old Italian traditions. Intrinsically linked to the climate,...
Home < Wishing you an excellent festive season! – Christmas 2017 Celebrate with Grana Padano, the true taste of...
Home < Grana Padano Press Campaign 2005 On the domestic market the campaign saw the inclusion of the brand FIMP: Grana padano was honoured by the approval of the Italian Federation of...
Home < “Now let’s talk about good things” 2015 The campaign “Now let’s talk about good things” was presented in English and German during Expo Milan...
Home < Grana Padano Press Campaign 2005 The recent ban on using the term “parmesan” made it essential to define the Grana Padano brand in foreign countries where the product had spread under the generic name. The first German campaign...
Home < Grana Padano Press Campaign 2005-2007 The new creativity for the US press recounts Grana Padano as an authentic, high quality and versatile product to be consumed as a table cheese, but also as an appetiser or after...
Home < Grana Padano Press Campaign 2003-2004 In recent years in Italy a multi-subject press campaign was launched with the aim of informing and reassuring consumers while providing detailed information about the origins and organoleptic values of Grana...
Home < Campaign “Made in Italy” 2013 Abroad Grana Padano’s image was strengthened as a high quality product with a long tradition, guaranteed by the Protected Designation of Origin and safeguarded by the Consortium. An Italian excellence...
Home < Grana Padano Press Campaign 2002-2004 In the late nineties and early 2000s, the advertising initially targeted the United States and then Germany, focusing on the versatility, history, tradition and quality of Grana Padano as a symbol of products...
Home < Grana Padano Press Campaign 2001 Grana Padano is a leading product in Italy, but brand awareness is not well established internationally. Consumers confuse it with parmesan and do not see it as an Italian product. So the advertising focuses on its...
Home < Grana Padano Press Campaign 1998-1999 The communicational approach was modified to include three new images to expand the basic message with the new slogan “Good to grow”, “Good to love” and “Good to...
Home < Campaign “The premier cheese of Italy” 2010-2012 Grana Padano is the Italian DOP cheese most widely consumed worldwide, a symbol of Italy appreciated not only for its style but also the quality of its traditional...
Home < Campagna stampa Grana Padano 2006 The press campaign continues with the FIMP logo with three new subjects in rotation: the DOP, Riserva and Internationalism. Continua la campagna stampa con il logo FIMP con tre nuovi soggetti a rotazione: la DOP,...
Home < Grana Padano Press Campaign 2000-2004 The Consortium aimed at new trends in cooking and Grana Padano’s versatility, not only a cheese to be grated over pasta, but paired with many other flavours. This gave rise to the campaign “It...
Home < “Mother Nature” The photo “Mother Nature”, with its connotations of a natural lifestyle, has been translated into many languages for adverts in foreign...
Home < “Grana Padano. Good for Life” “Grana Padano. Good for Life”: the slogan broke with the past and was innovative in its language. As with advertising in magazines and journals, commercials were defined through effective images...
