{"id":38802,"date":"2023-02-16T16:12:50","date_gmt":"2023-02-16T16:12:50","guid":{"rendered":"https:\/\/www.granapadano.it\/le-consortium-de-protection\/notre-role-protection-et-promotion\/promozione\/"},"modified":"2023-03-17T13:18:42","modified_gmt":"2023-03-17T13:18:42","slug":"promotion","status":"publish","type":"page","link":"https:\/\/www.granapadano.it\/fr-fr\/le-consortium-de-protection\/notre-role-protection-et-promotion\/promotion\/","title":{"rendered":"Promotion"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.19.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.granapadano.it\/wp-content\/uploads\/2023\/01\/Sostenibilita-ambientale-1h.jpg” title_text=”Sostenibilita-ambientale-1m” src_tablet=”https:\/\/www.granapadano.it\/wp-content\/uploads\/2023\/01\/Sostenibilita-ambientale-1h.jpg” src_phone=”https:\/\/www.granapadano.it\/wp-content\/uploads\/2023\/01\/Sostenibilita-ambientale-1m.jpg” src_last_edited=”on|phone” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”production_sub_hub_main_wrapper promizone_top_breadcrumb_wrap” _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”13px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”recipe_filter_section” _builder_version=”4.19.2″ _module_preset=”default” max_width=”90%” custom_padding=”||7px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”||16px|||” global_colors_info=”{}”]

Home<\/a> < <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”gp_production_sub_hub_main” _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”0px||4px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” max_width=”90%” module_alignment=”center” custom_padding=”1px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” header_font=”Merriweather||||||||” header_font_size=”44px” header_line_height=”52px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Promotion <\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#0f0f0f” text_font_size=”18px” text_line_height=”26px” width=”99.9%” min_height=”612.9px” custom_padding=”14px|1px|46px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]\u00ab Le Consortium est titulaire des marques Grana Padano AOP et des marques collat\u00e9rales ou correspondantes ainsi que des marques d\u00e9pos\u00e9es conform\u00e9ment \u00e0 la loi, et consent \u00e0 leur utilisation aux personnes habilit\u00e9es \u00bb.<\/em><\/p>\n

\u00ab Le Consortium se charge en exclusivit\u00e9 de l’apposition du logo distinctif de Grana Padano AOP sur les meules de fromage produites par les membres du Consortium et les ayants droit \u00bb.<\/em>
\n(Statuts du Consortium de Protection du Grana Padano)<\/strong><\/p>\n

La fonction de promotion et d’information correcte et approfondie sur le Grana Padano et sa nature en tant que produit AOP comprend la valorisation de son image dans le but de promouvoir et d’\u00e9largir sa consommation.<\/p>\n

PROMOTION SIGNIFIE : <\/strong><\/p>\n

Divulgation d’informations exactes<\/strong>
\nL’un des objectifs prioritaires du Consortium est de v\u00e9rifier que les informations qui circulent sur le Grana Padano – au sein de la soci\u00e9t\u00e9, sur les march\u00e9s, dans les secteurs d’int\u00e9r\u00eat sp\u00e9cifique ou en g\u00e9n\u00e9ral – sont correctes et d\u00e9taill\u00e9es.<\/p>\n

La diffusion de l\u2019appellation correcte<\/strong>
\nFace \u00e0 l’\u00e9largissement progressif des march\u00e9s, au ph\u00e9nom\u00e8ne d’imitation du \u00ab made in Italy \u00bb et, enfin et surtout, \u00e0 la crise \u00e9conomique qui favorise la sp\u00e9culation sur la qualit\u00e9 et les prix, le Consortium s’attache tout particuli\u00e8rement \u00e0 v\u00e9rifier la mani\u00e8re dont le Grana Padano est cit\u00e9, en diffusant la seule formulation correcte, \u00e0 savoir celle qui porte son nom en entier : \u00ab Grana Padano \u00bb.<\/p>\n

Publicit\u00e9, initiatives et \u00e9v\u00e9nements<\/strong>
\nLe Consortium de Protection du Grana Padano a toujours cru en l’importance d’une promotion passant par l\u2019ensemble des formes de communication les plus r\u00e9pandues aujourd’hui : des campagnes dans la presse, \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision, aux campagnes \u00ab num\u00e9riques \u00bb, des activit\u00e9s \u00ab sociales \u00bb aux \u00e9v\u00e9nements. En outre, le Consortium est souvent impliqu\u00e9, en tant que sponsor, dans des initiatives visant \u00e0 soutenir la culture du \u00ab Made in Italy \u00bb \u00e0 l’\u00e9tranger. Enfin, le consortium a \u00e9galement \u00e9t\u00e9 le promoteur de projets \u00e9ducatifs, scientifiques et de recherche de grande envergure , allant bien au-del\u00e0 de la stricte pertinence de son produit.<\/p>\n

Marketing et distribution<\/strong>
\nLe Consortium de Protection du Grana Padano est \u00e9galement \u00e0 l\u2019origine d\u2019initiatives visant \u00e0 soutenir les membres du consortium dans leurs activit\u00e9s de vente, de commercialisation et de distribution du produit, en offrant \u00e0 la fois de l\u2019information, des services sp\u00e9cifiques et des op\u00e9rations concr\u00e8tes.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Home<\/a> < <\/div>Promotion \u00ab Le Consortium est titulaire des marques Grana Padano AOP et des marques collat\u00e9rales ou correspondantes ainsi que des marques d\u00e9pos\u00e9es conform\u00e9ment \u00e0 la loi, et consent \u00e0 leur utilisation aux personnes habilit\u00e9es \u00bb. \u00ab Le Consortium se charge en exclusivit\u00e9 de l’apposition du logo distinctif de Grana Padano AOP sur les meules de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":37027,"menu_order":618,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-38802","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPromotion - Grana Padano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.granapadano.it\/fr-fr\/le-consortium-de-protection\/notre-role-protection-et-promotion\/promotion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotion - 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