{"id":42510,"date":"2023-02-18T23:50:33","date_gmt":"2023-02-18T23:50:33","guid":{"rendered":"https:\/\/www.granapadano.it\/article\/campagna-stampa-grana-padano-2001\/"},"modified":"2026-03-11T13:20:23","modified_gmt":"2026-03-11T13:20:23","slug":"grana-padano-press-campaign-2001","status":"publish","type":"article","link":"https:\/\/www.granapadano.it\/de-de\/die-welt-von-grana-padano\/medien\/grana-padano-press-campaign-2001\/","title":{"rendered":"Grana Padano Press Campaign 2001"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_section global_module=\"12653 \"][\/et_pb_section][\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;74.9px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;40.8px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"breadcrumb\"><a href=\"https:\/\/www.granapadano.it\/de-de\/\">Home<\/a>  <  <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; min_height=&#8221;1162.9px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;90%&#8221; min_height=&#8221;120.5px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Merriweather|700|||||||&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;44px&#8221; title_line_height=&#8221;52px&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||||false|false&#8221; title_font_size_tablet=&#8221;56px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;62px&#8221; title_line_height_phone=&#8221;42px&#8221; title_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;90%&#8221; min_height=&#8221;120.5px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Grana Padano is a leading product in Italy, but brand awareness is not well established internationally. Consumers confuse it with parmesan and do not see it as an Italian product. So the advertising focuses on its popular use ad a grated cheese by communicating its leadership in the payoff.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.granapadano.it\/wp-content\/uploads\/2023\/02\/Pag-23978.png&#8221; title_text=&#8221;Pag-23978&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;29px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_section et_pb_section_1 et_pb_fullwidth_section et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_fullwidth_image et_pb_fullwidth_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"380\" src=\"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/01\/testata-campagne-pubblicitarie-h.jpg\" alt=\"\" title=\"testata-campagne-pubblicitarie-m\" srcset=\"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/01\/testata-campagne-pubblicitarie-h.jpg%201920w,%20https:\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/01\/testata-campagne-pubblicitarie-h-1280x253.jpg%201280w,%20https:\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/01\/testata-campagne-pubblicitarie-h-980x194.jpg%20980w,%20https:\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/01\/testata-campagne-pubblicitarie-h-480x95.jpg%20480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-12655\" data-et-multi-view=\"{&quot;schema&quot;:{&quot;attrs&quot;:{&quot;desktop&quot;:{&quot;src&quot;:&quot;https:\\\/\\\/www.granapadano.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/testata-campagne-pubblicitarie-h.jpg&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;testata-campagne-pubblicitarie-m&quot;,&quot;class&quot;:&quot;wp-image-12655&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.granapadano.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/testata-campagne-pubblicitarie-h.jpg 1920w, https:\\\/\\\/www.granapadano.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/testata-campagne-pubblicitarie-h-1280x253.jpg 1280w, https:\\\/\\\/www.granapadano.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/testata-campagne-pubblicitarie-h-980x194.jpg 980w, https:\\\/\\\/www.granapadano.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/testata-campagne-pubblicitarie-h-480x95.jpg 480w&quot;,&quot;sizes&quot;:&quot;(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw&quot;},&quot;phone&quot;:{&quot;src&quot;:&quot;https:\\\/\\\/www.granapadano.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/testata-campagne-pubblicitarie-m.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.granapadano.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/testata-campagne-pubblicitarie-m.jpg 450w, https:\\\/\\\/www.granapadano.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/testata-campagne-pubblicitarie-m-300x133.jpg 300w&quot;,&quot;sizes&quot;:&quot;(max-width: 450px) 100vw, 450px&quot;}}},&quot;slug&quot;:&quot;et_pb_fullwidth_image&quot;}\" \/>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"breadcrumb\"><a href=\"https:\/\/www.granapadano.it\/de-de\/\">Home<\/a>  <  <\/div>Grana Padano is a leading product in Italy, but brand awareness is not well established internationally. Consumers confuse it with parmesan and do not see it as an Italian product. So the advertising focuses on its popular use ad a grated cheese by communicating its leadership in the payoff.\u00a0<\/p>\n","protected":false},"featured_media":41261,"parent":0,"menu_order":481,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"article_cat":[3385,2027],"class_list":["post-42510","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grana Padano Press Campaign 2001 - Grana Padano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.granapadano.it\/de-de\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grana Padano Press Campaign 2001 - Grana Padano\" \/>\n<meta property=\"og:description\" content=\"Grana Padano is a leading product in Italy, but brand awareness is not well established internationally. Consumers confuse it with parmesan and do not see it as an Italian product. So the advertising focuses on its popular use ad a grated cheese by communicating its leadership in the payoff.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/\" \/>\n<meta property=\"og:site_name\" content=\"Grana Padano\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T13:20:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/02\/grana-23973.png\" \/>\n\t<meta property=\"og:image:width\" content=\"395\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.granapadano.it\/de-de\/die-welt-von-grana-padano\/medien\/grana-padano-press-campaign-2001\/\",\"url\":\"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/\",\"name\":\"Grana Padano Press Campaign 2001 - Grana Padano\",\"isPartOf\":{\"@id\":\"https:\/\/www.granapadano.it\/de-de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/02\/grana-23973.png\",\"datePublished\":\"2023-02-18T23:50:33+00:00\",\"dateModified\":\"2026-03-11T13:20:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#breadcrumb\"},\"inLanguage\":\"de-de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-de\",\"@id\":\"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#primaryimage\",\"url\":\"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/02\/grana-23973.png\",\"contentUrl\":\"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/02\/grana-23973.png\",\"width\":395,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.granapadano.it\/de-de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Grana Padano Press Campaign 2001\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.granapadano.it\/de-de\/#website\",\"url\":\"https:\/\/www.granapadano.it\/de-de\/\",\"name\":\"Grana Padano\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.granapadano.it\/de-de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Grana Padano Press Campaign 2001 - Grana Padano","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.granapadano.it\/de-de\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/","og_locale":"de_DE","og_type":"article","og_title":"Grana Padano Press Campaign 2001 - Grana Padano","og_description":"Grana Padano is a leading product in Italy, but brand awareness is not well established internationally. Consumers confuse it with parmesan and do not see it as an Italian product. So the advertising focuses on its popular use ad a grated cheese by communicating its leadership in the payoff.\u00a0","og_url":"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/","og_site_name":"Grana Padano","article_modified_time":"2026-03-11T13:20:23+00:00","og_image":[{"width":395,"height":300,"url":"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/02\/grana-23973.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.granapadano.it\/de-de\/die-welt-von-grana-padano\/medien\/grana-padano-press-campaign-2001\/","url":"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/","name":"Grana Padano Press Campaign 2001 - Grana Padano","isPartOf":{"@id":"https:\/\/www.granapadano.it\/de-de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#primaryimage"},"image":{"@id":"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#primaryimage"},"thumbnailUrl":"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/02\/grana-23973.png","datePublished":"2023-02-18T23:50:33+00:00","dateModified":"2026-03-11T13:20:23+00:00","breadcrumb":{"@id":"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#breadcrumb"},"inLanguage":"de-de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/"]}]},{"@type":"ImageObject","inLanguage":"de-de","@id":"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#primaryimage","url":"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/02\/grana-23973.png","contentUrl":"https:\/\/granapadano.kleecks-cdn.com\/wp-content\/uploads\/2023\/02\/grana-23973.png","width":395,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.granapadano.it\/en-en\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2001\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.granapadano.it\/de-de\/"},{"@type":"ListItem","position":2,"name":"Grana Padano Press Campaign 2001"}]},{"@type":"WebSite","@id":"https:\/\/www.granapadano.it\/de-de\/#website","url":"https:\/\/www.granapadano.it\/de-de\/","name":"Grana Padano","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.granapadano.it\/de-de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-de"}]}},"_links":{"self":[{"href":"https:\/\/www.granapadano.it\/de-de\/wp-json\/wp\/v2\/article\/42510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granapadano.it\/de-de\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.granapadano.it\/de-de\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":1,"href":"https:\/\/www.granapadano.it\/de-de\/wp-json\/wp\/v2\/article\/42510\/revisions"}],"predecessor-version":[{"id":97164,"href":"https:\/\/www.granapadano.it\/de-de\/wp-json\/wp\/v2\/article\/42510\/revisions\/97164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granapadano.it\/de-de\/wp-json\/wp\/v2\/media\/41261"}],"wp:attachment":[{"href":"https:\/\/www.granapadano.it\/de-de\/wp-json\/wp\/v2\/media?parent=42510"}],"wp:term":[{"taxonomy":"article_cat","embeddable":true,"href":"https:\/\/www.granapadano.it\/de-de\/wp-json\/wp\/v2\/article_cat?post=42510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}