Home<\/a> < <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” min_height=”1162.9px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” max_width=”90%” min_height=”120.5px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.19.5″ _module_preset=”default” title_font=”Merriweather|700|||||||” title_text_color=”#000000″ title_font_size=”44px” title_line_height=”52px” text_orientation=”center” custom_padding=”||||false|false” title_font_size_tablet=”56px” title_font_size_phone=”36px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”62px” title_line_height_phone=”42px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” max_width=”90%” min_height=”120.5px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nThe recent ban on using the term “parmesan” made it essential to define the Grana Padano brand in foreign countries where the product had spread under the generic name. The first German campaign “Wie heibt er?…Ja, Grana Padano” was in 2005. Germany became the biggest export market for Grana Padano. The campaign was structured as two consecutive pages, a teaser in which the consumer was challenged to remember the name of the product and a second page where the usual name parmesan was surprisingly replaced by the affirmation “Ja, Grana Padano”. The payoff “inimitabile dal 1135” (inimitable since 1135) was intentionally in Italian.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.granapadano.it\/wp-content\/uploads\/2023\/02\/pag113-24004.png” title_text=”pag113-24004″ align=”center” _builder_version=”4.20.0″ _module_preset=”default” width=”60%” custom_padding=”29px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
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Home<\/a> < <\/div>The recent ban on using the term “parmesan” made it essential to define the Grana Padano brand in foreign countries where the product had spread under the generic name. The first German campaign “Wie heibt er?…Ja, Grana Padano” was in 2005. Germany became the biggest export market for Grana Padano. The campaign was structured […]<\/p>\n","protected":false},"featured_media":41152,"parent":0,"menu_order":479,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"article_cat":[3385,2027],"class_list":["post-42323","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGrana Padano Press Campaign 2005 - Grana Padano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.granapadano.it\/de-de\/information-and-events\/press-campaign-en-en\/grana-padano-press-campaign-2005-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grana Padano Press Campaign 2005 - Grana Padano\" \/>\n<meta property=\"og:description\" content=\"The recent ban on using the term "parmesan" made it essential to define the Grana Padano brand in foreign countries where the product had spread under the generic name. 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